Privacy Policy

1. Introduction

We operate NBTX Guide as a New Braunfels local business directory. This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Site, create an account, submit or claim a business, contact us, or purchase a listing plan. By using the Site, you agree to this Policy.

We collect only what we need to operate the directory, manage accounts and business requests, process payments, communicate with you, and protect the Site.

2. Information We Collect

Information You Provide

• Account details, such as your name, email address, and authentication information
• Business details, such as business name, address, phone number, website, category, hours, descriptions, images, and links
• Claim and review information, such as your role, verification details, and ownership confirmation
• Messages, correction requests, guest-writer pitches, and other information you send to us
• Billing and purchase information for paid listing plans. Payment card details are processed by Stripe and are not stored by WhiteBoston
• Consent choices, including terms and privacy acceptance, email marketing opt-in, newsletter confirmation and opt-out status, with the time and where you gave it. For the newsletter we also keep the wording you agreed to and your email confirmation. We don’t store your IP address or browser details with these records

Information Collected Automatically

• Usage data, such as pages visited, timestamps, referring pages, device and browser type, and screen dimensions
• Campaign and attribution data, such as UTM parameters, Facebook click identifiers, and first- and last-touch timestamps, when present in a URL or browser cookie
• Server and security information, such as IP address and request metadata. Cloudflare uses it to host the Site, block abuse and run Turnstile on our contact form and guided chat. We don’t keep your IP address in our own records
• Form submission details when you submit a request on the Site

3. How We Use Your Information

We use your information to:

• Create and secure user accounts
• Publish, review, correct, and manage business directory listings
• Review ownership claims and business submissions
• Provide paid listing features, process payments, manage subscriptions, and send billing notices
• Prepare online visibility reports using business information, public website and directory information, and available search-visibility data
• Configure and operate a custom AI chatbot using approved listing information, business content, and instructions you provide
• Review or update a Google Business Profile using information and authorized access provided by the business
• Send account, claim, submission, security, and billing emails that are necessary to provide the service
• Send marketing emails only when you separately opt in
• Respond to questions, requests, and correction notices
• Answer questions you type into the site chat assistant, or ask out loud in a voice call, using NBTX Guide pages and listing information, and review saved conversations to fix wrong answers and improve the Site
• Analyze aggregate Site activity, improve the Site, and detect or prevent abuse, fraud, and security incidents, including screening form submissions for spam with Cloudflare Turnstile, a hidden spam-trap field and a limit on repeat messages on our contact form and guided chat, and our own blocklist of spam email addresses and phrases
• Comply with legal obligations and enforce our Terms of Service

4. U.S. Residents’ Rights

You may request access to, correction of, or deletion of your personal information by emailing support@thewhiteboston.com. We may request information needed to verify your identity before completing a request.

California and Texas Residents

Categories we may collect include identifiers such as name, email, and IP address, commercial information such as listing-plan purchases, internet activity, professional information such as business name and role, and consent records. We do not sell or share personal information for targeted advertising.

To request access, correction, or deletion of information we control, email support@thewhiteboston.com with “Privacy Request” in the subject line. We will not discriminate against you for exercising your privacy rights. If we decline a request, you may reply to appeal that decision.

5. Analytics and Tracking

We use lightweight analytics and server logs to understand aggregate Site activity, improve performance, protect the Site, and measure search visibility. We don’t use Meta Pixel, Meta Conversions API, or other Meta advertising tools.

The Site may use Cloudflare infrastructure and logs for hosting, security, performance, and abuse prevention. It also uses a first-party analytics service operated by InhoBot at analytics.inhobot.com to measure Site traffic. It keeps your country and never stores your IP address. That analytics script does not load on admin pages or when your browser sends a Global Privacy Control or Do Not Track signal. The Site also uses an internal contact-click tracker. The contact-click tracker records limited information about a phone, text, or email link click, such as the link type, page, referring page when available, screen width, and short link label. It does not record message contents or information typed into forms.

When you open a business profile, we add one to that profile’s daily view count. We don’t keep your IP address or any code made from it. A browser cookie remembers the profiles you viewed for one day so a repeat visit isn’t counted twice.

6. Service Providers and Integrations

We disclose limited information to trusted service providers that help us operate the directory. They may use information only to provide services to us and are expected to protect it. Cloudflare, Supabase and Stripe may also log your IP address and browser details in their own security logs, for example when you sign in or pay.

• Supabase for authentication, database, and related application infrastructure, including a copy of the messages you send through our contact form and guided chat, and the chat assistant conversations we keep for 30 days
• Stripe for payment processing and subscription billing. Stripe processes card information directly
• Resend for sign-in, account, claim, submission, billing, and newsletter confirmation emails
• AgentMail for email sent to our support address and replies to our emails
• Cloudflare for website hosting, infrastructure, security, and performance, storage of form submissions and lead records, email delivery of internal notifications to the WhiteBoston team about new requests, and Turnstile, which helps screen our forms for spam
• Telegram for private internal alerts to the WhiteBoston team when you submit a request, containing the details you entered, such as your name, email, and message
• xAI for Grok, an AI assistant that helps us respond to and follow up on inquiries and review directory requests. When you send a message or request, we send the details you entered, such as your name, email, topic, message, and the links you add, along with the page you sent it from and the consent wording you agreed to. Messages our spam screening blocks on the contact form and guided chat are not sent to Grok. Grok also receives our internal alerts about new accounts, business submissions, claims, edit requests, media uploads, and billing events, including the names, email addresses, and phone numbers in them, and can read those records to help us review them
• Sentry for error monitoring when saving a form submission or sending one of our internal alerts fails. Sentry receives technical details, such as the form or alert name, an internal reference number, and the error type, and does not receive your name, email, or message
• Analytics and search-visibility providers for aggregate Site measurement
• Anthropic for the site chat assistant. When you type a question into the chat, we send your question, the earlier messages in that chat, and the NBTX Guide page and listing information it looks up to Anthropic’s Claude to write the answer. We do not add your name, email, or account details. We keep a copy of each question and answer for 30 days, as described in Section 9
• OpenAI for voice calls with the site assistant. When you start a call, your microphone audio, the call’s conversation, and the NBTX Guide page and listing information it looks up are sent to OpenAI so its AI can answer out loud. OpenAI also turns what you say into text so we can keep a transcript of the call for 30 days, as described in Section 9. We never record the call audio
• AI service providers used to configure or operate paid chatbot features
• Google services when a business requests Google Business Profile optimization

Do not send account passwords through the Site. When a service requires access to a third-party business profile, use that provider’s authorized user, manager, or invitation tools. Information processed for a visibility report, AI chatbot, or profile optimization is limited to what is reasonably needed to provide the requested service.

7. Sharing and Disclosures

We do not sell or rent your personal data. We may disclose information:

• To service providers listed above
• When you direct us to share it or publish it as part of a public business listing
• To comply with law, legal process, or a valid government request
• To protect the rights, property, or safety of users, the public, or WhiteBoston LLC
• In connection with a merger, acquisition, financing, or asset sale, subject to required notice

8. Public Listings and User Content

Business information submitted for directory use may be published publicly. Do not submit passwords, payment details, government identification numbers, or other sensitive information in a business claim, correction request, or public listing field.

You retain ownership of information and content you provide. By submitting business information, you give WhiteBoston permission to review, edit for clarity, display, and distribute that information as part of the directory and related Site features. You may request a correction or removal through the available Site forms.

9. Data Retention

We keep requests and messages you send us, including the copies in our email, Telegram, Grok and Supabase database, for up to 24 months after our last contact with you, then delete them. Ask us and we’ll delete them sooner. We act on deletion requests within 30 days.

We keep the questions and answers from the site chat assistant, and text transcripts of voice calls, for 30 days, then delete them. Each conversation is saved under a random code, not your account, email or IP address. Before saving, we remove email addresses and phone numbers you type or say. We read them only to fix wrong answers and improve the Site.

When you send a message through our contact form or guided chat, we keep a scrambled code made from your IP address (not the address itself) with it. We use the code only to limit repeat messages and clear it after one day.

We retain account, listing, claim, billing, and consent records for as long as needed to operate the Site, honor preferences, provide support, resolve disputes, document transactions, and comply with legal obligations. Security and audit logs may be retained for a limited period based on operational and security needs. We may retain transaction, opt-out, and consent records after an account is closed when needed to demonstrate compliance or prevent unwanted communications.

10. Security

We use reasonable administrative, technical, and physical safeguards appropriate to the information we process. No online service can guarantee absolute security. If a security incident occurs and notification is legally required, we will notify affected individuals as required by law.

11. Location of Processing

WhiteBoston LLC operates in the United States. Personal data may be processed and stored by us and our service providers in the United States or other countries where those providers operate.

12. Children

NBTX Guide isn’t meant for children under 13, and we don’t knowingly collect personal information from them or communicate with them. If we learn a child under 13 has sent us personal information, we delete it without replying. If you’re a parent or guardian and think your child has sent us information, contact us and we’ll delete it.

13. Do Not Track

Some browsers transmit “Do Not Track” or Global Privacy Control signals. Our first-party analytics does not load when either signal is present. Other services on the Site may not respond to all such signals. You can manage cookies and browser storage through your browser settings.

14. Third-Party Links and Embeds

The Site may link to third-party websites, maps, social profiles, booking pages, payment pages, or embedded content. We are not responsible for third-party privacy practices. Review the privacy policy of each third-party service you use.

15. Changes to This Policy

We may update this Policy periodically. Material changes will be posted on this page with an updated effective date. Your continued use of the Site after an update constitutes acceptance of the revised Policy to the extent permitted by law.

16. Contact

WhiteBoston LLC
Email: support@thewhiteboston.com
Website: nbtxguide.com

Last Updated: November 9, 2026